Code of conduct

Access to resources

All Thinkuknow (TUK) resources including films, presentations and lesson plans, are provided for free for use by UK practitioners who work with children and young people. We are keen for as many children and young people as possible to be given access to and benefit from all of the educational materials we produce.

It is important, however, that the messages contained within the TUK resources are delivered within context and relevant to children and young people’s experiences online. Online safety is an area which requires a degree of sensitivity as the topic can be potentially distressing for some children and young people.

As a result we ask that you only use these resources in the form in which they are provided to you. We ask that you do not modify the content in any way or display the graphics, or where relevant films, separately from the accompanying materials. Should you have any questions about permitted uses of the resources we ask that you contact the NCA-CSA Education team at

By downloading and using Thinkuknow materials you agree to our conditions of use. In particular, users will not:

  • download, reproduce, modify or display the material (in any medium) for any other purpose than that permitted
  • modify the content in any way or display the graphics separately from any accompanying text
  • sell, rent or sub-licence material from the website
  • use Thinkuknow materials where the National Crime Agency Child Sexual Abuse (NCA-CSA) Education team has suspended or terminated your user/ambassador status or access to the Thinkuknow website.

Code of conduct for working with young people

Delivering the Thinkuknow programme involves presenting sensitive information to children and young people. Most of those using Thinkuknow materials work with children and young people every day and are well aware of expected standards of behaviour and appropriate interaction.

To emphasise the importance of professional conduct, however, we ask that all users of Thinkuknow materials take note of, and abide by, our code of conduct. This will help us ensure that all children and young people have a positive experience of Thinkuknow and that none are placed at risk of harm in the course of the delivery of Thinkuknow.

Expected behaviour

When using Thinkuknow materials with children and young people you will:

  • always be professional and maintain the highest standards of appropriate personal behaviour at all times
  • recognise the trust that is placed in adults by children. Treat this trust with the highest respect and responsibility
  • work in an open and accountable manner at all times in view of others at all times
  • always use appropriate language and be respectful in any communication
  • not favour or appear to favour any child or show interest in one more than another
  • not discriminate against anyone because of age gender, disability, culture, language, ethnicity, religious beliefs or sexual identity
  • be mindful that physical contact with a child or young person may be misinterpreted

Unacceptable behaviour

When using Thinkuknow materials with children and young people you must never:

  • be under the influence of drink, drugs or other illegal substances
  • be drawn into inappropriate attention seeking behaviour or make suggestive or derogatory remarks or gestures in front of children or young people;
  • jump to conclusions or make assumptions about others without checking facts;
  • either exaggerate or trivialise child abuse issues;
  • show favouritism to any individual;
  • engage in personal or inappropriate relationships with children and young people or their families
  • allow individuals to gain access to children, without having completed the appropriate checks and processes

The NCA-CSA Education Agreement 

NCA-CSA Education provide a wide range of free educational materials, as well as advice, guidance and support for everyone using these resources. In return there are a small number of obligations all those using Thinkuknow resources are required to meet.

All users of Thinkuknow resources can expect the following from the NCA-CSA Education team:

  • NCA-CSA Education will provide access to up to date resources to teach children about online safety issues.
  • NCA-CSA Education will provide support by email and phone
  • NCA-CSA Education will provide access to an up to date and age appropriate website
  • NCA-CSA Education will supply Ambassadors with alerts and warnings on emerging trends and issues and up-to-date training materials when required

NCA-CSA Education expects the following from all registered users of Thinkuknow resources:

  • Users will report back with numbers of children, young people, parents and carers trained
  • Users will comply with the guidance given to them for running Thinkuknow education sessions
  • Users will comply with the NCA-CSA Education Code of Conduct
  • Users will support the promotion of NCA-CSA Education and the Thinkuknow brand
  • Users will not cascade Thinkuknow training to their colleagues if they have not undertaken  Ambassador training
  • Users agree to inform the NCA-CSA Education team (via of the initiation of any form of criminal investigation, or any changes to criminal convictions, concerning themselves, a partner or someone they are closely associated with that may make them unsuitable to work with children and young people.

In addition to the points above, NCA-CSA Education expects the following from those who have attended a CEOP Ambassador training course:

  • The Ambassador title should only be used when delivering Thinkuknow training or materials.
  • Ambassadors will not use the Ambassador title in a way which may suggest that they are in the employment of NCA-CSA Education or the NCA.
  • Ambassadors will not use the Ambassador title in a way from which they may directly profit financially or otherwise. For example, ambassadors will not charge for their training or make financial gain from the use of Thinkuknow resources.
  • Ambassadors will deliver a minimum of one Thinkuknow Introduction Course each year
  • Ambassadors will make sure they use the latest training resources provided by NCA-CSA Education and will not use any resources which the NCA-CSA Education Team have retired or replaced.
  • Ambassadors will always behave appropriately and in a professional manner – this includes not discussing the content of any training in public places and not behaving in a way that could damage the reputation of NCA-CSA Education or the NCA. 

If you have any questions about the expectations of CEOP Ambassadors and our code of conduct you can email the education team at